Figma
Identity and digital design
Help people understand your product and complete the tasks that matter. YDesign combines user experience planning with clear interface design for websites, applications and digital products.

A polished screen can still be difficult to use. Unclear navigation, competing priorities and inconsistent controls make users work harder than they should to complete simple tasks.
We work with businesses redesigning digital journeys, product teams and organisations preparing a new platform. The first conversation explores your current situation, the people you want to reach and the decisions your project needs to support. This gives design and delivery a shared purpose from the beginning.
The intended outcome is a coherent user experience and interface system ready for development handover. The exact deliverables are confirmed in your proposal, with clear responsibilities for content, approvals and any external systems.
The platform follows your content, integrations and editing needs. We confirm the stack and any licences in your project scope.
Identity and digital design
Scalable brand assets
Purposeful final formats
We review existing journeys, audience needs, business goals and available user feedback and agree how this part of the project supports your objectives. The discussion considers the audience, available material and practical constraints before the work moves forward.
Your deliverable: a prioritised UX findings document. You can review it against the approved brief and provide consolidated feedback at the agreed stage.
The review identifies where users lose clarity and which changes are most likely to improve the intended journey.
We review navigation labels, content groups, page relationships and task sequences and agree how this part of the project supports your objectives. The discussion considers the audience, available material and practical constraints before the work moves forward.
Your deliverable: a sitemap or product flow. You can review it against the approved brief and provide consolidated feedback at the agreed stage.
The structure uses familiar language and gives important tasks a clear position in the interface.
We review screen hierarchy, form steps, decision points and interactive behaviour and agree how this part of the project supports your objectives. The discussion considers the audience, available material and practical constraints before the work moves forward.
Your deliverable: reviewable wireframes and a clickable prototype. You can review it against the approved brief and provide consolidated feedback at the agreed stage.
Stakeholders can discuss how the experience works before visual detail makes structural changes expensive.
We review typography, colour, components, spacing and responsive states and agree how this part of the project supports your objectives. The discussion considers the audience, available material and practical constraints before the work moves forward.
Your deliverable: high-fidelity screen designs. You can review it against the approved brief and provide consolidated feedback at the agreed stage.
A consistent visual language supports usability while giving the product a recognisable identity.
We review component rules, responsive behaviour, interaction states and design assets and agree how this part of the project supports your objectives. The discussion considers the audience, available material and practical constraints before the work moves forward.
Your deliverable: organised design files and implementation notes. You can review it against the approved brief and provide consolidated feedback at the agreed stage.
Developers receive guidance for realistic states such as errors, empty screens and longer content, not only ideal examples.
Bring product goals, current screens, audience information, available research and technical constraints. We identify missing information early and agree who will provide it. A focused brief reduces uncertainty and keeps the project connected to your business priorities.
We share work at defined stages so your feedback can shape the result while changes are still practical. One nominated approval contact helps bring stakeholder comments together and keeps decisions consistent with the brief.
The handover explains the agreed deliverables, ownership and next steps. Where measurement is relevant, we discuss task completion, usability feedback, reduced confusion and implementation consistency. Additional optimisation, support or production work is quoted separately when it falls outside the original scope.
The investment depends on number of unique screens, journey complexity, research scope, prototype depth and component-system requirements. We explain the assumptions behind the estimate so you can compare the proposed scope with your priorities. Third-party subscriptions, paid media, hosting or specialist production costs are identified where relevant.
The schedule depends on the agreed workload, content readiness and review turnaround. We confirm milestones after discovery instead of promising a date before understanding the project. If a fixed launch date matters, tell us early so we can assess a realistic first release.
You do not need a perfect brief to start. Share what your business does, what is not working and the outcome you want to improve. We can help turn that conversation into practical priorities and a scope you can evaluate.
Discuss ui / ux design ↗These original concepts show how the design could work. They are sample case-study layouts, with no claimed client endorsement or measured result.

A structured speciality directory, concise doctor profiles and an appointment enquiry route with clear next steps.
A patient needs to find the relevant speciality, compare doctor information and understand how to request an appointment.
Information architecture · UI / UX · WordPress or custom build
Appointment enquiry completion and successful booking events, where the booking system supports confirmation.

A focused navigation structure, individual service landing pages and contextual contact sections across the journey.
A business has several services, but its website gives visitors little guidance about which service fits their needs.
Website strategy · Responsive design · Development
Qualified enquiries, service discovery and completed contact journeys.

A coordinated visual identity and reusable applications that bring typography, colour and layout into one consistent system.
A growing business uses disconnected styles across its website, profile and sales materials.
Brand direction · Identity system · Company profile
Consistency of approved applications and the usability of the final brand handover.
Sample content below demonstrates the review layout. Replace with approved client feedback before launch.
The proposed structure made our services easier to understand. We especially liked the attention given to the mobile experience and the enquiry journey.
The website and brand materials finally felt connected. The review stages helped us explain our priorities and make decisions with confidence.
The project discussions focused on how people would use the website. Content, navigation and the handover received the same attention as the design.
No. Design defines the structure, appearance and behaviour of the experience. Development turns that specification into a working website or product and can be scoped alongside design.
Yes. An experience review can identify specific usability problems and prioritise screens or journeys for redesign rather than replacing everything.
The agreed handover can include organised design files, component specifications, assets and interaction notes. The deliverable format is confirmed before the project begins.
Yes, when the change is agreed. We explain its effect on deliverables, cost and timing before additional work begins, helping everyone keep a clear view of the project.
A new website, a sharper identity or an experience that works better. Tell us where you want to go.
